Bikeflix
: Create a Digital Experience
Experiential Design
Visual Identity
Art Direction
This is the project to ‘Create the digital experience’. I have designed the concept of ‘Bikeflix‘, a collaboration between Netflix and Citibike.
The target users are movie lovers and tourists in New York City. They could experience AR in real-time, which works with real space.
AR Display Design
Only Bikeflix users can access this location.
If all users have not gathered, the AR screen will display real-time footage of the movie location captured through the camera.
At the location where the movie was filmed, users can enhance their cinematic experience by using an AR display to vividly relieve scenes from the film, immersing themselves more deeply in the movie.
